Our palette has been designed in four levels:
- Core colour
- Highlight colours
- Block colours
- UI colours
Colour combinations and accessibility
Each possible colour combination has been carefully considered to ensure an
appropriate level of contrast. Select a colour below to see the approved combinations and how they measure
against WCAG standards.
Core colour
The signature colour that identifies the university.
Blue
Usage
- Logos
- Core brand components
- Small background areas
- Links
- Navigation
- Large background areas
- Headings (unless linked)
- Buttons
- Core brand elements for Duncan of Jordanstone College of Art & Design
Highlight colours
Three complementary highlight colours have been specified to add vibrancy to the identity.
Grey
Green
Red
Usage
- Body text (Grey only)
- Headings (Grey only)
- Secondary buttons
- Dividing lines
- Small background areas
- Large background areas
- Links
- Primary buttons
Block colours
Subtle tones intended for colouring larger flat spaces without overpowering photography.
Bg Blue
Bg Green
Bg Red
Bg Grey
Bg Yellow
Bg Cream
Usage
- Large background areas
- Dividing lines
- Text
- Links
- Page backgrounds
UI colours
UI colours.
UI Orange
UI Silver
UI Navy
UI Green
UI Yellow
UI Red
Usage
- Specific purposes as identified for each indivudal colour
- All other purposes
Colours for page backgrounds
Colours for page backgrounds:
- White
- Bg Cream
- UI Silver
